The family enterprise, founded by Jesús Ascaso in 1962, started growing until it became, four decades later, a leading company in components manufacturing for all the professional coffee machines in the market. Nowadays, Ascaso Factory sells its products to more than 50 countries in the world and continues with its expansion in the international markets.
It’s from now on, that there originates the professional need to diversify the business. José Luis Ascaso jr., the founder’s son, is a 36-year old economist and the author of this diversification plan. “Our coffee machines factory is created from an integrating perspective: to unify our wide knowledge in the world of the components and the coffee machines with the espresso-culture. But the real culture, the professional one. The one which searches for the coffee perfection. And all this in order to transfer it to the individual homes.”